How it all started?
When in 2016 we watched a documentary about chemicals in cosmetics and their impact on health, we read ingredients lists in our bathroom all night. Effect? Empty cabinets because 90% was thrown to trash … At that time we considered ourselves to be conscious consumers as we bought only organic foods and always analysed food labels! Cosmetics not, because we trusted that big brands won’t encourage us to put petrol on the skin. It was a big mistake and we promised ourselves it will never happen again.
We’ve decided to completely change our habits and do some research about harmful ingredients in beauty products. Skin is the largest organ in our body so we must pay close attention to what we apply on it. Since then, we have been doing a deep research on chemicals used in mass cosmetics and shared this knowledge with our family and friends. That is when we came up with an idea to open our own beauty boutique. We dreamed it would be a place with niche European brands and carefully selected products. We are very proud of what we accomplished and we hope you will enjoy shopping at J’adore bio!